RFPs Are Getting Harder—So Why Are Most Tools Still Stuck in 2016?

What Everyone’s Calling “Automation” Is Just Organized Copy-Paste

There’s no denying it: RFPs, DDQs, and security questionnaires are getting longer, more complex, and more central to winning deals. Expectations are higher. Timelines are tighter. Cross-functional collaboration is no longer optional.

So why are most proposal tools still acting like it’s 2016?

Same Workflow, New Pressure

The old model was simple:

• Build a content library
• Reuse pre-approved answers
• Hope someone remembers to update them

That worked—when buyers weren’t expecting personalized responses, compliance reviews were basic, and no one questioned whether your answers came from 2013.

But today? That model breaks under pressure.

You’re not just submitting a document—you’re building trust.
And when that content feels outdated, disjointed, or overly templated, the buyer feels it.

Most Proposal Software Hasn’t Kept Up

Despite the shiny UIs and “AI-powered” claims, most platforms still rely on:

• Searchable answer banks
• Manually updated templates
• Copy-paste workflows disguised as automation
• Tools that stop helping the second a response doesn’t fit the script

These aren’t built for nuance. They aren’t built for collaboration.
They’re built for a version of proposals that doesn’t exist anymore.

The RFPs Changed—Your Tools Should, Too

Modern proposals require:

• Content that adapts in real-time to the question, the prospect, and the context
• Alignment across sales, legal, and security—without endless revision loops
• Responses that feel like they were written just for this buyer on this deal
• Language that’s accurate, compliant, and still human

That’s what Iris was built for.

We’re Not Repackaging the Past—We’re Rebuilding the Process

Iris wasn’t built in a vacuum. It was shaped by feedback from sales reps rewriting security language, proposal teams pulling answers from five different places, and legal teams triple-checking compliance at the last minute. Every feature we’ve shipped has a story behind it—and usually, a real person who said, “there has to be a better way.”

What Makes Iris Different

Iris doesn’t recycle. It doesn’t rely on guesswork. And it doesn’t require you to remember where the right answer lives.

Instead, Iris:

• Generates draft responses grounded in your company’s approved content
• Understands the full context of what’s being asked and by whom
• Pulls from connected systems like Confluence, Notion, and CRM tools
• Learns with every use—so your process improves without extra effort

It’s not “AI-assisted search.”
It’s deterministic, context-aware automation—built for the way proposals actually happen today.

Where Most Tools Fall Short

As proposal cycles speed up, surface-level automation falls short. Teams don’t need searchable templates—they need tools that generate the right answer, fast.

That’s the difference with Iris.

It delivers accurate, context-aware responses that align with how modern teams actually work—fast, cross-functional, and under pressure.

Because real automation isn’t about bells and whistles.
It’s about getting it right the first time.

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