What Does RFQ Stand For? A Guide for Sales Teams

Not all sales documents are created equal. Some are for discovery, while others are for exploring complex solutions. But when an RFQ arrives, the game changes. The buyer has completed their research, narrowed down their options, and is now ready to make a final decision based on cost. An RFQ, which answers the question of what does rfq stand for with Request for Quotation, is a formal invitation to a competitive showdown on price. This is a high-stakes moment in the sales cycle. Your response needs to be more than just a number; it must be precise, professional, and perfectly aligned with the buyer’s detailed specifications to even be considered. This guide is your playbook for crafting winning responses every time.

Key Takeaways

• Know the Buyer's Intent: An RFQ means the buyer is focused on price for a specific item. Differentiate it from an RFP (seeking a solution) and an RFI (gathering information) to tailor your response strategy effectively.
• Details Make the Difference: A winning response goes beyond a single price. Provide a clear, line-item cost breakdown and a detailed timeline to build trust and make it easy for the buyer to choose your bid.
• Automate to Accelerate Your Response: Stop wasting time on manual, repetitive tasks. Use an AI-powered platform to centralize content and generate accurate first drafts in minutes, freeing your team to focus on strategy and win more bids.

What is a Request for Quotation (RFQ)?

A Request for Quotation, or RFQ, is a document that businesses use to get straight to the point: the price. Think of it as a formal way to ask suppliers for a price quote on a very specific list of products or services. Unlike other requests that might be open to creative solutions, an RFQ is all about the numbers. The buyer already knows exactly what they need—down to the quantity, model, and material—and they’re simply shopping around for the best possible price from qualified vendors.

For sales teams, receiving an RFQ means the buyer is in the decision-making phase and is serious about making a purchase. Your job isn't to sell them on a concept; it's to provide a competitive and accurate quote that meets their detailed requirements. The process is less about persuasion and more about precision. The buyer has done their homework and is now comparing apples to apples, so your pricing, delivery timeline, and ability to meet the exact specifications are what will make your response stand out. It’s a clear signal that a potential deal is moving from conversation to transaction.

Defining the RFQ

At its core, an RFQ is a formal document a company sends to potential suppliers asking for their pricing on specific goods or services. It’s a standard part of the procurement process that helps buyers gather competitive bids in a structured way. The document lays out all the necessary details, such as product specifications, quantities, and delivery requirements, ensuring that every vendor is bidding on the exact same thing. This standardization makes it easy for the buyer to compare offers and make a decision based almost entirely on cost. It’s a straightforward approach that removes ambiguity and focuses the conversation on the bottom line.

When to Send an RFQ

You should send an RFQ when your needs are crystal clear and the primary deciding factor is price. This process works best for products or services that are standardized or commoditized, where there’s little variation from one supplier to the next. For example, a company might send an RFQ for a specific number of laptops with exact hardware specs, a bulk order of office supplies, or a simple construction project with detailed blueprints. If you already know exactly what you want and just need to find the most cost-effective way to get it, an RFQ is the perfect tool. It’s not the right choice when you’re looking for creative solutions or expert advice, but it’s ideal for a straightforward purchase.

Why Use an RFQ in Your Procurement Process?

When your team knows exactly what product or service it needs, an RFQ is one of the most effective tools you can use. It’s a straightforward document that cuts through the noise and gets right to the point: the price. By integrating RFQs into your procurement process, you create a clear, competitive, and efficient path to getting the best value from your vendors. This isn't just about saving money; it's about making smarter, faster decisions that keep your projects on track and on budget. Let's break down the three biggest reasons why an RFQ is a must-have in your toolkit.

Compare Apples-to-Apples Pricing

The biggest advantage of an RFQ is its ability to create a level playing field. Because you provide detailed specifications—including quantities, delivery requirements, and other key terms—every vendor quotes on the exact same criteria. This structured approach removes ambiguity and allows you to make a true apples-to-apples comparison. You’re no longer guessing if one vendor’s lower price comes with hidden compromises. Instead, you can confidently evaluate offers that meet your precise needs, ensuring your procurement strategy is based on solid, comparable data.

Simplify Vendor Selection

When price is the primary deciding factor, an RFQ streamlines the selection process beautifully. Unlike a complex RFP evaluation, you can quickly identify the most cost-effective bid that meets your non-negotiable requirements. This doesn't mean price is the only factor; you can still consider things like delivery timelines or a vendor's past performance. But the focus remains sharp, helping your team avoid analysis paralysis and make an informed decision efficiently. This clarity is key to a smooth vendor evaluation process that saves time for everyone involved.

Secure Competitive Bids

Sending an RFQ to multiple vendors naturally fosters a competitive environment. When suppliers know they are bidding against others, they are motivated to submit their best possible price to win your business. This simple act of inviting competition is a powerful tool for controlling costs and ensuring you receive fair market value. It’s a proactive way to find reliable partners who are eager to work with you and deliver what you need. By encouraging vendors to put their best foot forward, you can secure better deals and build a stronger, more cost-effective supply chain.

What Goes into a Strong RFQ?

Think of a strong RFQ as a clear and detailed map for your potential vendors. When you provide a great map, you get exactly what you need, right where you need it. Leaving out key details is like handing over a blank page and hoping they find their way. To get accurate, competitive quotes that you can actually compare, your RFQ needs to be thorough and transparent. It’s the foundation of a successful procurement process, ensuring that every vendor is on the same page and bidding on the exact same set of requirements.

This isn't just about getting a price; it’s about getting the right price for the right product or service, without endless rounds of clarification. A well-crafted RFQ minimizes confusion, reduces the need for follow-up questions, and shows vendors that you’re a professional and organized partner. It sets the stage for a smooth procurement process and a successful partnership from day one. When you invest the time upfront to create a comprehensive document, you save yourself headaches later. Let’s break down the essential components every solid RFQ should have.

Clear Project Specs and Requirements

This is the heart of your RFQ. You need to be crystal clear about what you want to buy. Vague requests lead to vague quotes and a lot of back-and-forth. Be specific about the quantity, quality standards, dimensions, materials, and any other technical details that matter. If you need 500 blue widgets made of recycled plastic, say that. Don't just ask for "a supply of widgets." The more detail you provide, the easier it is for vendors to give you an accurate price. This clarity helps you compare proposals effectively because every vendor is quoting for the exact same thing.

Your Company Background

While you’re asking vendors for information, it’s just as important to share a little about yourself. A brief introduction to your company helps establish credibility and gives vendors context for the project. Include who you are, what your company does, and why you’re seeking this product or service. This doesn’t need to be your full origin story, but a concise overview builds trust. Make sure you also provide clear contact information for a specific person or department so vendors know who to reach out to with questions. It shows you’re organized and serious about the request.

Submission Deadlines and Evaluation Criteria

To keep your project on track, you need to set firm deadlines. Clearly state the final date and time for quote submissions and provide a general timeline for the project's completion. This manages expectations from the start. Just as important is explaining how you will choose the winning bid. Outline your evaluation criteria so vendors understand what you value most. Is it the lowest price, the fastest delivery, the highest quality, or a combination of factors? Transparency here ensures a fair process and helps vendors tailor their quotes to your priorities.

Key Terms and Conditions

This is where you lay down the ground rules for the business relationship. Include essential details like your proposed payment terms (e.g., Net 30, 50% upfront), delivery requirements, and any warranties you expect. You should also mention any legal agreements, such as a non-disclosure agreement (NDA) or specific service-level agreements (SLAs), that will be part of the final contract. Outlining these key terms and conditions in the RFQ prevents surprises down the road and ensures both you and your future vendor are aligned on the legal and financial framework of the deal.

RFQ vs. RFP vs. RFI: What's the Difference?

In the world of sales and procurement, the acronyms fly fast. RFQ, RFP, RFI—it’s easy to get them mixed up. But knowing which document to use, and when, is fundamental to a smooth process for both the buyer and the seller. Each one serves a distinct purpose, and using the right one ensures you get the exact information you need to make a smart decision. Let’s break down what makes each of these requests unique.

RFQ vs. RFP: Getting a Price vs. Finding a Solution

Think of an RFQ (Request for Quotation) as a straightforward request for a price tag. You use an RFQ when you know exactly what you need—down to the specific quantities, features, and technical specs. The main goal is to compare costs from different vendors for a clearly defined product or service. It’s a price-focused document.

An RFP (Request for Proposal), on the other hand, is used for more complex projects where you’re looking for a solution, not just a price. You have a problem or a goal, but you’re open to how a vendor might solve it. The RFP invites vendors to propose their unique approach, methodology, and strategy, with pricing being just one part of a much bigger picture.

RFQ vs. RFI: Requesting a Quote vs. Gathering Information

An RFI (Request for Information) is often the first step in the buying journey. It’s a tool for gathering general information and educating yourself about the market. You send out an RFI when you’re exploring options and want to understand what potential vendors can offer. It’s a low-pressure way to create a list of qualified suppliers without asking for a formal commitment or detailed pricing.

The RFQ comes much later in the procurement process. Once you’ve done your research (perhaps with an RFI) and have a solid understanding of your requirements, you send an RFQ to get concrete pricing. An RFI is about discovery and building relationships, while an RFQ is a direct, transactional request focused on cost.

Common Mix-Ups to Avoid

Choosing the right document from the start saves everyone time and prevents confusion. If you send an RFQ for a complex problem, you’ll get prices but no real solutions. If you send an RFP for a simple, standard product, you’re overcomplicating the process for yourself and your vendors.

Here’s a simple way to remember:

• Use an RFI when you’re in the initial research phase.
• Use an RFP when you need a customized solution for a complex problem.
• Use an RFQ when you know exactly what you want and price is the primary factor.

Managing these different documents can be a challenge, but the right AI deal desk solution helps you handle each one efficiently, ensuring you can respond quickly and accurately every time.

The Top Benefits of Using an RFQ

When you're deep in the sales cycle, an RFQ can feel like just one more document to manage. But for procurement teams, it’s a powerful tool that brings structure and clarity to the buying process. Understanding why they use it can give you a serious edge. A well-managed RFQ process delivers some major wins, from keeping budgets in check to ensuring everyone delivers on their promises. It streamlines the entire purchasing journey, making it more transparent and efficient for everyone involved.

Get Budget Clarity and Control Costs

At its core, an RFQ is about the numbers. It allows a company to lay out its exact needs and get clear, comparable pricing from multiple vendors. This isn't just about finding the lowest bidder; it's about understanding the market rate and identifying the best overall value. By collecting standardized quotes, businesses can make informed decisions and budget properly for a project without any guesswork. For your sales team, this means your pricing needs to be competitive and clearly justified. When you know the buyer is comparing you directly against others, you can position your quote to highlight not just a great price, but the superior value you bring to the table.

Hold Vendors Accountable

Think of an RFQ as the first step in creating a paper trail. While the quote you submit isn't a legally binding contract on its own, it's a formal record of what you've promised to deliver and at what price. If the buyer moves forward, your quote becomes the foundation for the official purchase order or contract. This process holds both sides accountable. The buyer has clearly documented their requirements, and you have clearly stated your terms. This simple act of putting everything in writing helps prevent misunderstandings about scope, timelines, and costs later on, ensuring a smoother partnership from the start. It’s a key part of the government contracting process for this very reason.

Save Time and Minimize Procurement Risks

In the world of procurement, time is money. RFQs are designed for speed, especially when compared to the more complex RFP process. Because they focus on specific products or services with clear requirements, they are much quicker for buyers to create and for vendors to respond to. This efficiency is a huge plus when purchasing standard, off-the-shelf items. The detailed nature of an RFQ also minimizes risk. By clearly outlining technical specifications and business needs, the buyer ensures they get exactly what they’re asking for, reducing the chance of ordering the wrong materials or services. This clarity makes the entire procurement process smoother and more predictable.

Common RFQ Challenges (and How to Solve Them)

The Request for Quotation process seems simple on the surface: a buyer asks for a price, and a seller provides one. But in practice, both sides often run into frustrating roadblocks that can turn a straightforward request into a complex ordeal. For buyers, the challenge lies in sifting through dozens of quotes that aren't easily comparable, making an apples-to-apples decision feel impossible. For sales teams on the receiving end, the pressure is on to deliver a competitive, accurate quote under a tight deadline, often without a complete picture of the buyer's needs.

These issues can quickly derail a procurement cycle, leading to wasted time, strained vendor relationships, and poor purchasing decisions. The key to getting ahead of these problems is to recognize them before they happen and to have a solid strategy in place. Whether you're responding to one RFQ a month or several a week, a proactive approach built on clarity, preparation, and efficient management is what separates a winning bid from one that gets lost in the shuffle. Using a centralized, intelligent platform can transform this reactive scramble into a streamlined, strategic part of your sales motion, ensuring every response is as strong as your last.

Dealing with Tight Deadlines and Limited Resources

One of the most common hurdles in the RFQ process is the race against the clock. RFQs often come with short turnaround times, forcing teams to drop everything and scramble. This pressure cooker environment, as one study on bid creation notes, often leads to rushed proposals that don't fully address the client's needs. When your team is stretched thin, it’s easy to make mistakes, overlook key requirements, or submit a generic quote that fails to stand out.

The best way to solve this is to stop starting from scratch every time. By building a centralized content library with pre-approved answers, technical specs, and pricing information, you can automate a significant portion of the work. AI-powered tools take this a step further, helping you generate accurate first drafts in minutes, not hours. This frees up your team to focus on what really matters: tailoring the quote to the customer’s specific needs and crafting a compelling, strategic response.

Avoiding Vague Requirements

Have you ever received an RFQ with specifications so fuzzy you weren't sure what the buyer actually wanted? It’s a common problem. Responding to vague requirements is risky—if you guess wrong, you could be disqualified for being non-compliant or lose the deal by quoting for the wrong solution. To effectively respond, you have to address the client's pain points directly, and that’s impossible when those points are hidden behind ambiguous language.

Instead of making assumptions, the best first step is to ask for clarification. Submitting thoughtful questions to the procurement contact demonstrates your diligence and commitment to providing an accurate quote. If a direct line of communication isn't possible, your next best move is to state your assumptions clearly within your proposal. For example, you might write, "Based on our understanding of Requirement 2.1, we have quoted for Model X. If your needs align more with Model Y, we can provide an updated quote." This transparency protects you and helps the buyer better understand your offer.

Managing an Influx of Vendor Responses

From a seller's perspective, it’s crucial to understand the challenge the buyer faces: managing a flood of vendor responses. When a procurement manager is overwhelmed with dozens of quotes, they start looking for easy ways to shorten their list. A response that is poorly organized, incomplete, or fails to follow formatting instructions is an easy target for the "no" pile. Internal issues like a lack of collaboration or inconsistent messaging can make your proposal even more confusing for the buyer.

To make your RFQ response stand out, make it incredibly easy to evaluate. Follow the requested format precisely, answer every question directly, and present your pricing in a clear, simple table. Internally, ensure your sales, technical, and legal teams are aligned so the final document is consistent and accurate. When your proposal is clear, professional, and easy to digest, you’re not just submitting a quote—you’re making the buyer’s job easier, which instantly puts you in their good graces.

How to Create an RFQ That Gets Results

A great RFQ is your best tool for getting clear, comparable quotes that make your decision-making process a breeze. When you put in the effort to create a detailed and well-structured document, you’re not just asking for a price—you’re setting the foundation for a successful partnership with your future supplier. A vague or rushed RFQ often leads to confusing responses, follow-up questions, and delays.

To get the results you need, focus on providing absolute clarity from the start. This means being crystal clear about what you need, when you need it, and how you’ll choose the winning bid. By outlining your expectations upfront, you empower vendors to give you their best, most accurate quotes, which saves everyone time and helps you secure the best possible deal for your company. Let’s walk through the three essential components of an RFQ that delivers.

Write Clear Specifications

The heart of any effective RFQ is a detailed description of your needs. Vague requests lead to vague quotes, so be as specific as possible about the goods or services you’re looking to purchase. Your document should outline all the important details potential vendors need to know, including exact specifications, required quantities, quality standards, and any specific materials or components. Think of it as creating a blueprint for your suppliers. The more precise you are, the more accurate their pricing will be, and the less room there is for misunderstandings down the line. This clarity ensures that every vendor is bidding on the exact same thing, making your comparison process much simpler.

Set Realistic Timelines

A clear timeline manages expectations for both you and your potential suppliers. Your RFQ should explicitly state all key dates, including the deadline for questions, the final submission date for quotes, and your own internal timeline for decisions. It’s also crucial to include the expected delivery or project completion date. Give vendors a reasonable amount of time to prepare a thoughtful and accurate quote. Rushing the process can result in incomplete responses or deter high-quality suppliers from participating. By setting realistic deadlines, you show respect for your vendors' time and effort, which helps build a positive and professional relationship from the very beginning.

Define Your Evaluation Criteria

Let vendors know how you plan to choose the winner. Being transparent about your evaluation criteria helps suppliers focus their proposals on what matters most to you. While the lowest price is often the primary factor in an RFQ, it might not be the only one. Will you also consider delivery speed, warranty terms, or the vendor’s past performance? Clearly state how you will judge the bids. For example, you could specify that the contract will be awarded to the lowest-priced bidder who meets all technical specifications. This upfront honesty builds trust and ensures that vendors can put their best foot forward, giving you a quote that truly aligns with your priorities.

How to Write a Winning RFQ Response

Once you receive an RFQ, your goal is to submit a quote that’s clear, competitive, and compelling. While price is the main event, how you present your information can make all the difference. A winning response is professional, easy to understand, and directly addresses every requirement listed in the document. It shows the buyer that you’re not just affordable, but also reliable and attentive to detail. By focusing on clarity and demonstrating your understanding of their needs, you can stand out from a stack of otherwise similar bids.

Provide a Detailed Pricing Breakdown

A single number isn’t enough. To build trust and help the buyer make an informed decision, provide a line-item breakdown of your costs. This transparency allows them to see exactly what they’re paying for—from materials and labor to shipping and any other fees. When a buyer understands how you arrived at your total, they can more easily compare your quote to others on an apples-to-apples basis. Clearly separate one-time costs from recurring charges and highlight any optional add-ons. This detailed approach shows professionalism and prevents confusion down the line.

Commit to a Clear Timeline

Your response should clearly outline the entire project timeline, not just the final delivery date. Specify key milestones, phases, and expected completion dates for each part of the project. This demonstrates that you have a solid plan and understand the full scope of the work. A well-defined timeline helps the procurement team see how your proposal fits into their larger project schedule and proves that you are an organized and dependable partner. It sets clear expectations from the start and shows you’re ready to get to work.

Showcase Your Technical Capabilities

While an RFQ focuses on price, you can still set yourself apart by briefly highlighting your technical strengths. Don’t just list features; connect them directly to the client’s needs. Use the language from the RFQ to show you’ve read it carefully and understand their specific challenges. Explain concisely how your product or service meets their technical requirements. This isn’t a full sales pitch, but a targeted statement that reinforces why you’re the right choice. Using a tool with a central content library, like the one included in the Iris platform, makes it easy to pull pre-approved, accurate content for these sections.

Use Technology to Master the RFQ Process

Responding to RFQs often feels like a frantic race against time, especially when you’re juggling multiple requests. Manually digging through old documents, chasing down subject matter experts, and formatting everything correctly can drain your team’s energy and resources. This is where technology can completely change the game. Using an AI-powered platform streamlines the entire process, from the initial draft to the final submission, turning a reactive scramble into a proactive strategy.

An AI deal desk solution acts as a central hub for your entire response strategy. It helps you manage deadlines, collaborate effectively, and ensure every quote you send is accurate and professional. Think of it as your team's command center, where all the moving parts of an RFQ response come together seamlessly. By embracing technology, you empower your team to move away from tedious administrative work and focus on crafting high-quality, strategic responses that stand out from the competition. This shift not only saves an incredible amount of time but also directly contributes to higher win rates and a more efficient sales cycle. Instead of just keeping up with RFQs, you can get ahead of them and build a reputation for speed and reliability.

Generate First Drafts in Minutes

Staring at a blank document is one of the biggest hurdles in the RFQ process. Instead of building each response from the ground up, imagine generating a complete, well-structured first draft in just a few minutes. AI-powered tools make this possible by intelligently pulling the most relevant and up-to-date information from your content library. This instantly solves common proposal team management challenges, like inconsistency and last-minute scrambles. Your team gets a solid foundation to work from, freeing them to spend their time personalizing the quote and highlighting your unique value proposition rather than just assembling basic information.

Centralize Your Proposal Content

Is your team constantly searching through shared drives and old emails for the right content? A disorganized content strategy leads to outdated information and inconsistent messaging. Centralizing your proposal content in a single, accessible library is crucial. This "single source of truth" ensures that every team member is using the same approved boilerplate, case studies, and technical specifications. It also helps maintain a consistent voice and tone across all your communications, which is a key component of effective proposal writing. When your best content is organized and easy to find, your team can build winning responses with confidence and speed.

Automate Repetitive Tasks

A significant portion of any RFQ response involves repetitive, low-value tasks—filling out company information, answering the same security questions, and formatting documents. These manual steps are not only time-consuming but also prone to human error. Modern RFP response software can automate these tasks, freeing up your sales team to concentrate on what they do best: selling. By letting technology handle the administrative burden, your experts can dedicate their brainpower to crafting a compelling narrative, tailoring the pricing strategy, and ensuring the final proposal perfectly addresses the client’s needs.

Best Practices for a Successful RFQ Strategy

A great RFQ template is a solid start, but turning the process into a strategic advantage requires more. It’s about building a system that’s efficient, fair, and consistently delivers the best value. By focusing on a few key practices, you can transform your RFQ approach from a simple procurement task into a powerful tool for building your business. Let's walk through how to make that happen.

Build Strong Vendor Relationships

Think of your best vendors as partners, not just names on a list. Unlike RFPs, which are often cast widely, RFQs are typically sent to a curated group of trusted suppliers. This approach saves everyone time and ensures you receive quotes from businesses that already understand your standards. When you cultivate these relationships, you build a reliable network for quick, competitive bids. This trust works both ways—vendors who feel valued are more likely to provide their best pricing. A strong vendor management strategy is the foundation of an effective RFQ process, making procurement smoother and more predictable.

Standardize Your Process

Consistency is your best friend when managing RFQs. Using a standard template for every request ensures you can compare vendor responses on an apples-to-apples basis. Every RFQ you send should clearly outline project details, your company information, submission deadlines, and evaluation criteria. When vendors receive the same organized information every time, they can respond more accurately and efficiently, which eliminates guesswork and reduces back-and-forth questions. A centralized content library ensures your team always uses the most up-to-date and effective templates for every request.

Continuously Refine Your Approach

Your RFQ process shouldn't be set in stone. After each cycle, reflect with your team on what went well and what could be improved. Were your requirements clear? Did you give vendors enough time? Addressing common proposal team challenges, like inconsistent processes or poor collaboration, is key to long-term success. By treating each RFQ as a learning opportunity, you can fine-tune your approach over time. This leads to better vendor responses, more accurate pricing, and a procurement process that runs like a well-oiled machine, ultimately improving your win rates.

Related Articles

• Understanding the RFQ Process in Procurement
• RFP Guide: How to Write, Respond, & Win
• Request for Information (RFI) Explained: A Complete Guide

Frequently Asked Questions

Is the lowest price always the winning bid in an RFQ? Not always, but it's usually the most important factor. While an RFQ is designed to make price the primary focus, buyers still consider other non-negotiable criteria like your ability to meet the delivery timeline and technical specifications. If your quote is the lowest but you can't deliver on time, you won't win. Think of it this way: the buyer creates a list of qualified vendors who meet all the basic requirements, and from that list, they will likely choose the most cost-effective option.

What's the difference between an RFQ and just asking for a price quote over email? An RFQ is a formal, structured process, while a simple price request is informal. The RFQ document standardizes the request, ensuring every vendor receives the exact same specifications and requirements. This allows the buyer to make a true apples-to-apples comparison. An informal email can lead to inconsistent quotes based on different assumptions, making it much harder for the buyer to evaluate their options fairly and efficiently.

What should I do if the RFQ requirements are unclear? Your first step should always be to ask for clarification. Most RFQs include a contact person and a deadline for submitting questions. Asking thoughtful questions shows you're diligent and committed to providing an accurate quote. If you can't ask questions, you should clearly state any assumptions you've made within your response. This protects you from being disqualified and helps the buyer understand the context of your pricing.

Is it okay to decline to respond to an RFQ? Absolutely. It's better to politely decline an RFQ than to submit a rushed, half-hearted response or to bid on a project you can't realistically win. If the requirements are outside your core capabilities, the timeline is impossible, or the terms are unfavorable, it's a smart business decision to pass. A professional note explaining that you're declining to bid is a good practice that maintains a positive relationship for future opportunities.

Can I include marketing materials or a sales pitch in my RFQ response? It's best to stick to the facts and answer only what is asked. An RFQ is a transactional document, not a persuasive one like an RFP. The procurement team evaluating your response is focused on price and specifications, and they don't have time to read through extra marketing fluff. Including unsolicited materials can make your submission look unprofessional and suggest you didn't follow instructions. Save the sales pitch for a different conversation.