The Next Phase of Iris: RFPs Reimagined
October 8, 2025
By
Ben Hills
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When we first set out to build Iris, we always knew the opportunity was massive: every RFP is a chance to put your best foot forward. We started by tackling the part of the process with the most immediate impact—RFP responses.
And we proved something important: by combining AI systems with human expertise, teams could dramatically improve the quality of their responses, win more deals, and save countless hours in the process. That belief became Iris.
But what started as a better way to respond to RFPs has grown into something much larger. Today, we’re entering the next phase of Iris—reimagining RFPs not as a burden, but as one of the most powerful revenue levers in enterprise sales.
How AI Is Turning RFPs Into Revenue Drivers
For too long, RFPs have been treated like a box to check. Respond, submit, move on. That mindset leaves opportunity on the table.
At Iris, we see RFPs differently. They’re not just documents—they’re insights, competitive signals, and growth drivers. That perspective has shaped our newest capabilities:
- RFP Sourcing – Identify opportunities before your competitors. Don’t wait for the invite—build your own pipeline.
- Competitor Analysis – Understand where you win, where you lose, and why.
- Strategic Reporting – Go beyond completion rates and measure impact, win rates, and ROI.
- Quantified Prioritization – Score and rank RFPs so your team knows exactly where to focus.
An AI RFP Platform Built for Enterprise Sales Teams
We’ve paired these capabilities with a faster, cleaner UI designed for the speed of enterprise sales.
But technology is only half the equation. That’s why we’re also launching Iris Academy—a hub for courses, playbooks, and best practices built for proposal managers, SEs, and sales leaders. (Available to Iris customers)
Learning With Iris
What made me effective in my own career wasn’t just the tools I used—it was knowing how to apply them strategically. That same belief underpins Iris Academy.
It’s designed to give teams the confidence and skills to turn every RFP into an opportunity. From mastering automation to scaling adoption, the Academy helps organizations unlock the full value of Iris.
A Better RFP Experience
RFPs don’t need to be a tax on the sales process. With Iris, they become opportunities:
- To learn
- To differentiate
- To win
This isn’t just a feature release. It’s the start of a new era of RFPs—where responses fuel insights, insights fuel strategy, and strategy fuels revenue.
Be Part of What’s Next
The future of RFPs is here, and we’re only getting started.
🔗 Book a Demo to see the new Iris in action
📈 Start sourcing RFPs that drive real pipeline
Win a Weekend Away: The Catskills Giveaway
We built Iris to help teams take back their time, and now we’re taking that idea literally.
To celebrate the launch of Iris Pro, we’re giving one lucky winner the chance to win a weekend getaway at the Iris Cabin, a cozy mountain retreat designed to help you unplug, reset, and recharge.
Entering is simple:
• For Iris customers: Complete an RFP using Iris Pro.
• For new prospects: Schedule a demo, and our team will help you complete your first RFP using Iris Pro.
Once you’re in, cross your fingers and start packing.
Whether you’re a proposal manager, SE, or sales leader, you’ve earned a break. Let Iris handle the RFPs while you enjoy some peace and quiet.
🌲 Entries close November 30.
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